From Saturday April 20th, Filipino fans will be able to take on the role
of legendary comic book and movie hero Tony Stark as he tests the new
Mark 42 armor for the final time before active service in the upcoming
release of Marvel’s Iron Man 3.
Become Iron Man is an all-new
experience from Marvel Studios. Using ground-breaking motion-sensor
technology it allows users to assemble and test the new Mark 42 armor,
and be immersed in the action of the film.
Held at SM Malls
across the country, candidates will be given a unique code before their
experience at the testing facility. On arrival, test pilots will be
greeted by Stark Industries technicians and guided by Tony Stark’s
computerized personal assistant, Jarvis. They will assemble the armor
and test the repulsors and flight system.
Adding to the Iron Man
experience, fans can also look forward to Gameloft’s showcase of the
Iron Man 3 app where gamers can incarnate our superhero, develop and
upgrade armors to fight the A.I.M. in addictive, epic battles through
intuitive touch controls. Iron Man 3 - The Official Game is free and
will be available on iOS and Android from April 25th, 2013.
Additionally,
a wide range of Marvel merchandise including apparel, figurines and
toys will be available for purchase at the event.
Details
BECOME IRON MAN
April 20-21 - SM Mall of Asia
April 23-24 – SM North EDSA
April 27-28 – SM Megamall
May 2-3 – SM Southmall
May 6-7- SM Fairview
*The
Become Iron Man experience is open to the first 100 daily customers who
register with a minimum Php 300 single receipt purchase of any Marvel
merchandise at the event.
Marvel’s Iron Man 3 pits
brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy
whose reach knows no bounds. When Stark finds his personal world
destroyed at his enemy’s hands, he embarks on a harrowing quest to find
those responsible. This journey, at every turn, will test his mettle.
With his back against the wall, Stark is left to survive by his own
devices, relying on his ingenuity and instincts to protect those closest
to him. As he fights his way back, Stark discovers the answer to the
question that has secretly haunted him: does the man make the suit or
does the suit make the man?
Starring Robert Downey Jr., Gwyneth
Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James
Badge Dale with Jon Favreau and Ben Kingsley, Marvel’s Iron Man 3 is
directed by Shane Black from a screenplay by Drew Pearce & Shane
Black and is based on Marvel’s iconic Super Hero Iron Man, who first
appeared on the pages of Tales of Suspense (#39) in 1963 and had his
solo comic book debut with The Invincible Iron Man (#1) in May of 1968.
“Iron
Man 3” is presented by Marvel Studios in association with Paramount
Pictures and DMG Entertainment. Marvel Studios’ President Kevin Feige is
producing and Jon Favreau, Louis D’Esposito, Charles Newirth, Victoria
Alonso, Stephen Broussard, Alan Fine, Stan Lee and Dan Mintz are
executive producers. The film is distributed by Walt Disney Studios
Motion Pictures.
Marvel’s IRON MAN 3 opens in Philippine cinemas on April 24th in 2D, Digital 3D and IMAX 3D.
