Dark Knight movie teaser poster
Warner Bros. Pictures and IMAX Corporation jointly announce that Warner Bros.' highly anticipated sci-fi thriller "I Am Legend" starring Will Smith will be shown at the IMAX Theater at the SM Mall of Asia starting Jan. 8, 2008, simultaneous with the film's opening on the same date in conventional cinemas across the Philippines.
"I Am Legend," which recently opened in the U.S. to a record-breaking $77.4-million, will be digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience.
Preceding each IMAX screening of "Legend" will be the six-minute prologue of the new Batman film, "The Dark Knight" starring Christian Bale. The featurette shows "Dark Knight" director Christopher Nolan and director of photography Wally Pfister talking about shooting scenes in IMAX for the anticipated "Batman Begins" follow-up opening on July 16, 2008.
Will Smith in "I Am Legend"
In the U.S., "I Am Legend" opened strongly, with most shows sold out at IMAX® theatres during its debut weekend, contributing $3.2 million of the record-breaking $77.4 million that the film grossed at the domestic box office, from December 14 through Sunday, December 16. The picture opened on 77 domestic IMAX screens, posting a per screen average of $41,936. "I Am Legend" also opened on 6 international IMAX screens, bringing the worldwide IMAX estimated total to $3.4 million.
"This marks the biggest December opening in not only motion picture history but IMAX history as well. We couldn't be more thrilled," said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. "We're delighted to be able to offer fans of Will Smith and this classic sci-fi thriller two exciting ways to experience the film throughout the holiday season."
"Combining a highly successful, time-tested science-fiction story with the talents of Will Smith, Warner Bros. Pictures and the power of The IMAX Experience® is why these results are so fantastic. We are delighted to be a part of such a successful movie that we believe will carry on in full force through the holidays," added Greg Foster, Chairman and President of IMAX Filmed Entertainment.
Back in Manila, Warner Bros. also announces that the latest trailers of "The Dark Knight" and the new Roland Emmerich epic "10,000 B.C." will likewise be attached as added attractions to "I Am Legend" in regular cinemas.